The Top 5 Reasons To Keep Your Personal Branding Photography Up-To-Date
IN BUSINESS, MAKING A GOOD FIRST IMPRESSION REALLY MATTERS!
Your personal branding photo(s) are often the first thing potential clients see, so it's important to make a good first impression.
I mean, think of businesses which put their team photos as blank avatars!
Even worse, think of small business owners and professionals who use the same.
It really is off-putting to me as a prospective client/buyer, and it is for a lot of people too.
YOU ARE FAR MORE THAN A BLANK AVATAR!
High-quality, professional photos will make you look polished and credible, and will help you stand out from the competition.
Here are my top 5 reasons why you should consider updating your Personal Branding Photography on a regular basis:
Stay relevant and recognisable: Your personal branding photography should reflect your current style and personality. If your photos are outdated, potential clients and networking fellow business owners may not recognise you! In business, being immediately recognisable is an enormous advantage.
Showcase your growth and development: You and your business will grow and change. Your personal branding photography should reflect this evolution. For example, if you've launched a new product or service, you may want to update your photos to show you and your new products in the same shot(s) or show you working with a new client.
Connect with your audience on a deeper level: This one is so very important! People are more likely to connect with you on a deeper level if they can see your true personality, and understand your story through your personal branding photography. When your photos are authentic and reflect your unique style and brand, they will help you build trust and rapport with potential clients - this is all about the very important “Know, Like, & Trust” factor.
Boost your confidence: Yes, how you feel about yourself directly reflects on how your clients see you, and the type of clients you will attract. Have you heard of “Vibe Your Tribe”? Feeling good about yourself and your brand is essential for success. When you have high-quality, professional personal branding photography that you love, it will boost your confidence and help you put your best foot forward.
Here are some tips for keeping your personal branding photography up to date:
Schedule a personal branding photoshoot as often as you feel your appearance or business has changed significantly. Some business owners like to book a photo shoot monthly, to have a continued supply of fresh images, some leave it for a year. It is your call, but I would advise you not to leave it any longer than 18 months.
2. Be prepared to invest in high-quality photography. It's worth the investment to have photos that you love and that will represent you and your brand in the best possible light.
3. Use your photos on your website, social media profiles, and other marketing materials.
4. Regularly review your photos and update them, as needed.
And just as important as all of the above, is the style of Personal Branding Photography you choose!
I offer my clients four styles of Personal Branding, and if you need inspiration feel free to have a look at the galleries and find out how each style differs, and which might suit you best:
I also offer the Headshots’ Day Branding Session, and details can be found on my Pricing Page.
