Headshots Are Out! Business Portraits Are In!
I never really liked the term "Headshot"!
I adore creating business branding images that reflect character!
I think it sounds a bit aggressive, and I misspell it more often than I care to mention, which is a disaster (What genius idea to put the "i" and the "o" so close on the keyboard!).
I only use the term "Headshot" because it has become so ingrained in the public's psyche that I cannot get away from it.
I much prefer to use the term “Business Portrait”!
It is much more descriptive of what I offer you, if you work with me, especially because it does not bring to mind passport photos - And we know what those are like!
The Headshot Misconception
I think that the image loses so much when cropped as a headshot
A headshot, in its most literal sense, is a photograph that focuses primarily on a person's head.
This is the type of image you'd find on a passport or driver's license. It's a functional image, meant to identify an individual.
It is not an image which will necessarily engage your audience in a positive manner
It fits is well with your social media profile photo, but that's about it...
The Business Portrait Advantage
The difference between a rigid headshot and a characterful, full of movement and personality, Business Portrait, could not be more obvious!
A business portrait, on the other hand, goes beyond simple identification.
It's an image that tells a story about a person's professional persona. It's a tool for branding, networking, and making a lasting impression.
Why I Capture “Business Portraits” and Not Headshots (even though I have to use that term!)
Professionalism: Business portraits convey a sense of professionalism and competence. They're designed to inspire confidence and trust in viewers.
Branding: A well-crafted business portrait can align with a person's brand identity, reinforcing their professional image.
Versatility: Business portraits can be used in various professional contexts, from websites and social media to marketing materials and presentations.
Personality: Unlike headshots, business portraits can capture a person's personality and unique qualities. This can help them stand out in a competitive market.
Choosing the Right Image
Consider what you need the image for and, if you have a beautiful Business Portrait, you can always crop it to be used as a headshot for your social media avatars!
When selecting a headshot or business portrait, consider your specific needs and goals.
If you're simply looking for a basic identification image, a headshot might suffice. However, if you want to make a statement and enhance your professional image, a business portrait is the way to go.
Let's Create a Business Portrait, Fit To Showcase Your Brand!
We'll use your brand colours and choose a look which represents your business, perfectly!
